原帖日期：2009年6月29日 译自：Freelancefolder
我们曾在此帖出过有关监控网络名声重要性的帖子。那个帖子主要是针对你如何了解和应对网络上他人对你或你的事业的评价。
目前对于网络名声管理的讨论并不常见，但这是一个全新的视角，有关你作为职业人或是个人在网络上的行为。
你也许会吃惊：有时对于你自由职业者名声最致命的打击，并不是由于别人在网络上的所言所行，而事实上恰恰是由于你自己的网络言行所致。
可悲的是，你自己导致的名誉受损往往比别人造成的更为严重。
谨慎是必要的
如果你很生气，而当你暂时平静下来的时候，谨慎总是必要的。不要在情绪失控的时候在自己的博客上发帖子或者在他人的博客上发评论。也要避免在社交网站如Twitter和Facebook上发泄怒气。
记住，在网上收回说出去的话是很困难的。即使你可以删掉你自己的原话，但是它们也仍然可能存在于他人的电脑上或者有人已经拷下来了。
同样地，抱怨客户和项目（这让你看起来不专业，或能力不够，或两者兼之）或者泄露个人信息时也得谨慎从事。
我不应该说这些，但没有办法。蓄意散布有关他人的虚假或恶意的信息不仅仅毁掉你的自由职业生涯，你也有可能让你为一些犯罪行为比如说诋毁人格担负责任。
需要谨慎的地方
你必须对自己说过的话额外小心，以下总结了这些场合（我相信你也想到了其他的）：
你自己博客上的帖子
你自己博客上的评论
他人博客上的评论
信息公告栏上的评论
Facebook
Twitter
MySpace
Digg
关于匿名问题
很多人在网上说的话从来没对其他人说过。因为他们相信能在网上发表匿名评论，没有人会知道，所以他们在网上有些不拘小节，想说什么就说什么。很多人有这样一个错误的认识：如果不提供一个回链到自己网站的链接，不使用真实的姓名，那就没有人知道自己是谁。
但是，很有可能你错了！虽然你可以在很多网站留下评论，你自己网站的链接其他人也看不见，但是真正想知道（或者需要知道）谁留下评论的人是可以做到的。大多因特网服务提供商一直保留访问者的IP地址记录。 除非有犯罪发生，否则这信息是获取不到的，但是它能被跟踪。
其他公司（甚至是Google）也在追踪你访问的网站并作记录。因特网并不是像你认为的那样都是匿名的。
积极（友善）的方法
本帖就是来讨论在网上什么不该做。 尽管这很重要，但这还不是全部。你也可以通过正确地、积极地评论和发帖，来提升你的职业网络名声。
如果你因为分享有价值的信息和资源供他人使用而出名，则你的名声会得到提升。同样的，如果你因为体贴和帮助他人而出名，对你的自由职业也大有好处。
要确保你的帖子是否影响到你的职业名声，一个积极的方式是在发布任何文章或者评论以前先问自己以下几个问题：
我将要发布的内容属实吗？
我要发布的帖子（对他人）有用吗？
我将发布的信息有趣吗？
如果你对上述问题的任何一个回答“不”的话，也并不表示你没有必要发布到网上。不过，这确实意味着你要好好对你将要发布的内容重新审视一下。
友善、乐于助人，能让你的名声走得更远。
你是怎么认为的呢？你网上发布的内容能反过来烦扰你和你的事业吗？
在评论里就这个问题和大家分享你的看法吧。
关于作者： Laura Spencer是来自North Central Texas 的自由撰稿人，并有16年的专业商务写作经历。如果你喜欢这篇帖子，你也可能喜欢Laura的有关自由撰稿经历的博客WritingThoughts。
顺便读一读原文：
How To Be Genuine and Nice in a Web 2.0 World (and Why It’s Important)
Posted June 29, 2009 in How-To, Marketing
In the past, we’ve posted here about the importance of monitoring your online reputation. That post was mainly about knowing and responding to what others are saying about you, or about your business, online.
There’s a whole other dimension, however, of online reputation management that doesn’t often get discussed.
It’s the dimension of how you, as both a professional and individual, behave online.
It may surprise you to know that some of the worst hits to your freelancing reputation occur, not as a result of what others say or do online, but actually as a result of what you say or do online.
Sadly, the reputation damage that you do to yourself can often be more severe than the reputation damage that others do to you.
When Caution Is Warranted
While it may make you feel better temporarily, caution is always called for if you are angry. Never publish a post on your own blog or a comment on someone else’s blog if you are mad. Also, avoid venting your anger in social media outlets such as Twitter and Facebook.
Remember, that it’s very hard to take back words said online. Even if you are able to delete your original words, they may still exist in the memory of someone’s computer or someone may have copied them down.
Likewise, you should be careful when whining about clients and projects (which could make you seem unprofessional, incompetent, or both) or when divulging extremely personal information.
I shouldn’t have to say it, but I will anyway. Deliberately saying something untrue or malicious about someone else could not only destroy your freelancing career, but it could make you liable for a number of crimes such as defamation of character.
Where to Be Careful
Here is a list of places where you should be extra careful about what you say (I’m sure that you can think of others):
Posts on your blog
Comments on your blog
Comments on someone else’s blog
Comments on a message board
Facebook
Twitter
MySpace
Digg
A Word About Anonymity
Many people say things online that they would never say in person. In part, they become uninhibited because they believe that they can make anonymous comments online and no one will ever know it. Many also have the deceptive perception that if they don’t provide a link back to their own website and use a false name, then no one will ever know who they are.
They may be wrong! While there are many sites where you can leave a comment and not leave a visible link back to your website, someone who really wants (or needs) to know who left a particular comment can usually do it. Most internet service providers keep records of IP addresses used. While this information wouldn’t usually be accessed unless there was a crime, it can usually be traced.
Other companies (yes, even Google) are tracking the sites that you visit online and keeping records. The internet may not be as anonymous as you think.
Ways to Be Positive (and Nice) Instead
A good part of this post has focused on what not to do online. While that information is important, it’s not the whole story. You can also impact your professional online reputation in a positive way by making the right sorts of comments and posts.
Being known as someone who shares valuable information and resources that can be used by others will enhance your professional online reputation. Likewise, being known as someone who is considerate of others and who is helpful can only benefit your freelancing business.
A good way to make sure that what you post affects your professional reputation in a positive way is to ask yourself the following questions before you publish anything online:
Is what I am about to publish accurate?
Is what I am about to publish helpful?
Is what I am about to publish interesting?
If you answered “no” to any of the following questions, it doesn’t necessarily always mean that you shouldn’t put the material online. However, it does mean that you should take a second look at what you are about to publish.
Being kind and helpful can go a long way towards enhancing your reputation.
What Do You Think?
Can what you say online come back to haunt you and your business?
Share your thoughts on this issue in the comments.
About the author: Laura Spencer is a freelance writer from North Central Texas with over 19 years of professional business writing experience. If you liked this post, then you may also enjoy Laura’s blog about her freelance writing experiences, WritingThoughts
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